Ancillary Products (Research) - Specific Genre Poster Analysis 1

I am going to analyse a documentary poster, because this is similar to what I would like to make for my ancillary product. I will make this clear through a variety of features, such as the iconography of the poster and the typography. Here is a copy of a poster advertising 'The March of the Penguins', which was a documentary made in 2005, by French documentary makers.

The colour scheme of this poster is mainly grays and monochromal themes, which matches with the penguins, which are the main theme of both the poster and documentary film. This helps to keep the themes of the documentary. The fact that there is a small amount of yellow and orange in the penguins in the focal image and a small amount of orange typography is another feature of the colour scheme; these small flashes of colours are eye-catching and accentuate one another. This also keeps the poster very natural, because keeping it to the natural aspects shows the rawness, unedited, natural theme of a documentary.
The bold typography is one of the main attention-seeking aspects of this documentary. This draws in the attention of the audience, and informs them on what this documentary entails. This is an effective aspect of the poster, because it isn't too bold, but enough to be eye-catching. This is engaging, and again fits in with the colour scheme which accentuates the natural theme of the poster. None of the colours within the background of the focal image or typography is something that wouldn't occur within nature.
At the bottom, this poster has one of the main conventions of informing the audience on who was involved with making the documentary. This is kept in white at the bottom of the poster, so it doesn't divert attention from the main bold title of the bold focal image. In these credits, it tells the audience who was involved with the making and distribution of the documentary, and this is kept white and difficult to detect with the eye because the makers want to make it seem as natural and unedited as possible. This provides the feel of the documentary coming straight from the wild into the viewer's eyes.
The main focal image of two penguins is definitely the most eye catching aspect of the poster, There is a distinct lack of mise en scene, which again keeps the nature aspect of the documentary. This fits the conventions of being right in the middle of the poster. The colours being monochromal keeps the theme of being natural.