Firstly, the colour theme on this documentary is very nature oriented- most of the colours are white, navy and green, which all revolve around the main focal image. This colour scheme again accentuates the natural theme of the documentary.
Within the typography, at the top it advertises who made the documentary, which is the BBC. These are world renowned for being famous for making documentaries, and this helps to promote the documentary as being something that is well known. It tells the audience the title of the documentary, which is 'Planet Earth', and advertises who made the music, which is George Fenton. This goes against usual archetypes, because normal documentary posters have much more credits than this one.
The focal image, which is some animals, and the image has been edited to make it look like the edge of the world.
The differentiation between the birds and other animals (buffalo) provides a good range of both colour, and provides the audience with something with an interesting contrast. This helps to build audience anticipation for the documentary.
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