The colour scheme for this documentary poster is very bright, which is eye catching for the audience. Usually, lots of race cars are yellow, such as Ferraris and lamborghinis. This colour scheme may catch the eye of the audience, because it relates to the genre of the documentary, which is all about racing car drivers.
'Senna', which is a mixture of being a documentary and some acted, features a main actor. This actor is in the main focal image. This main focal image is very eye catching, because the actor appears to be very reflective upon life. The typography, which matches the yellow colour scheme, tells you that this film won a Sundance award, which is a universally recognised award. This may cause the target audience to want to watch it more, as film critics have agreed that this is a good film.

Instead of this film relying on a star rating system which is what most films do, it doesn't have one of these because it is a documentary over being a feature film. This presents the individualistic attitudes in which the documentary presents. The typography includes the coming out date for the film, and this creates anticipation for the audience. The quote, which says 'he was the best driver who ever lived', shows his importance within the world of racing. This, alongside the colour scheme of yellow which is archetypically associated with racing cars, shows the importance of the starring character 'Senna', within the racing world. This gives the audience information that if they want to claim that they know a lot about racing drivers, they should see this film.
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