Monday, 29 February 2016

Research- Conventions of a magazine poster

Magazine posters are made for similar reasons as a film poster- they advertise something, and attract an audience for interest in content.
Typography: This is repeated on all promotional packs, and tends to relate to the main content within the magazine. The typography of a magazine tends to reflect what genre it is: for example, if it is advertising a film like 'spider-man 3'(2007) below, it will be fairly bold font s the character is a bold, dominant character. If it is going to be a romantic comedy, lighthearted film, they are more likely to use some light-hearted typography such as italics. Additional titles are on the magazine cover, and this helps to reveal more information which the audience might want to obtain. This could be information about the actor's that is exclusive, being a unique selling point for the magazine. The colour of the typography that reveals what the title of the film is also matches the outfit that the actor is wearing. This is a convention of a magazine poster because it helps to accentuate the typography yet not take away attention from the focal image.



Colours: The colour scheme of a magazine cover tends to be relevant to the film being advertised. Below, Empire's use of the film 'Captain America' (2011)ows that the whole colour scheme of the magazine cover matches with the focal image (Captain America himself)'s outfit. This colour scheme is obviously important within the film and they are trying to illuminate this within the magazine cover. This makes it important what film it is. The fact the colours are very bright make it a very eye-catching, and each colour is iconic for each individual film.


Focal Image: This is something very important to a magazine cover, and is very similar to that of a film poster. The image is usually very relevant to the film, and helps to build audience anticipation for the film. Blow, is an advertisement for 'X-men: Origins'. Hugh Jackman (wolverine) in the film is featured centrally in the cover, focusing the attention on him. This convention also helps to make more money for the film in general, because the publicity tends to be what the film needs. This focal image shows the importance of what is being advertised, and this causes the film that is upcoming to get more attention. This convention shows the main characters of the film.



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