Friday, 8 April 2016

Advertisement Evaluation

I am going to evaluate my advert, and whether or not it meets conventions as far as I intended it to.
After lots of research into various ancillary products such as magazine covers, I decided what the main conventions of a magazine cover advertising or promoting films/documentaries are: a main focal image, an eye catching colour theme and titles that intrigue the audience and make them want to read into it more. An example of this is the advertisement I researched, as sometimes things such as bright colours or titles make the audience want to look at it and therefore are more likely to buy the magazine and produce money for the company.
The colour themes mainly match the focal image- the blues in the fonts match the blues of Ralph Lauren in the background, and the whites match the brightness of the magazine. In this way, my advert matches conventions of others because it demonstrates a key colour theme. I am also happy with the ways in which there is a bar-code and date, which makes it seem much more realistic. There is also many different typographic, such as ones advertising other things within the advert such as star wars.
Unlike other magazine covers, my advert was advertising a documentary rather than a film. So, my cover differed because most of the photos on the front of advertising films are fairly edited because they are advertising the graphics of the film, whereas within a documentary everything stays fairly raw and natural, so in that manner I have kept the focal image unedited.

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