I conducted some research with my target audience on what they think could be improved with my magazine cover, and what would make it more likely to sell and make more people want to watch it based on the magazine cover. Below is the feedback received. I asked some open and some closed questions to ten people. Below are all of the answers for the closed questions, and some of the feedback for the open questions within my interviews and questionnaires.
Should the titles be bright or more neutral?
Bright: 3 Neutral: 7
Would you buy the magazine based on this cover?
Yes: 8 No: 2
Do you think it is an effective advertisement for the documentary?
Yes: 9 No: 1
Does it portray the genre of a social documentary well?
Yes: 10 No: 0
What could be done to improve and make it more realistic?
Answer one: I think if you made the titles less in your face and more neutral colours, I would be more inclined to buy it.
Answer two: If you changed around the typography.
Answer three: Made the red less bright.
What is good about this ancillary product?
Answer one: It looks realistic with the bar-code and the titles.
Answer two: It has a main background and an eye-catching photo, which makes me think it looks like something you would find in a shop.
Answer three: The photo shows that there is people, which is something that intrigues me. That would make me want to watch the documentary, because it is based around people.
After conducting this research and getting feedback, I have decided to change around the typography and get rid of the red font, as it is something more likely to put the audience off rather than to buy it. I have also discovered that my target audience think it is an appropriate focal image, as it reinforces the narrative.
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