Advert Evaluation

After finishing my poster, I am going to evaluate it overall and see if it fits with the conventions of a usual social documentary advert.
Firstly, I think the focal image reflects the genre well. It has the back of a person, which represents the fact that the documentary is mainly based around people. I think the fact that I have used editing tools to make the person brighter than anything else in my poster works well because it illuminates that the people are the most important thing within my documentary. The focal image is similar to those of the nature documentaries that I analysed, with the main difference being that instead of the picture being one of an animal, it is one of a human. This is positive because it illuminates the fact that this is a social documentary and we don't have anything involving nature within it, which is what most of the nature documentary posters seem to involve. The shopping bags in the persons hand also show what the documentary is based around, as the bag is from 'River Island', a very popular high-street store. As the documentary is mainly based around shopping habits and spending habits, ~I feel like this all added to the genre nicely.
As conventions go, most of the bold writing is the title of the documentary, which is called 'pocket money'. I chose to do this in a font called American Typewriter, because I think the bold writing accentuates the title, and it fits conventions of standing out. I also did it in white, as monochromatic themes are good for typing, as it doesn't take away too much attention from the focal image. The focal image is based near the main typography, which fits with most film of documentary poster conventions. I am happy with the way this turned out, because the titles are eye-catching but not too over the top in tone or colour. This is what most of the documentary posters seemed to entail. I chose to call the documentary 'pocket money' because this reflects the style of the documentary and the contents, which reflect spending habits of people of a younger age, and usually this is associated with people having pocket money,
I also wanted to fit conventions of having titles at the top and bottom of the poster, so using the similar american typewrite font, I made titles which include the name of the people starring within the documentary and the people involved with making it. This involved most of what usually goes on a poster, including who it is distributed by and produced by, and everyone else involved with the editing and sound. I chose a slightly different font for this at the bottom because usually within posters this is something quite bold, so it attracts the attention of the target audience, but also doesn't drag too much attention away from the main titles. I have also included the name of the production company 'Fryacke Productions' because I believe this is good advertising for the company- this is usually featured within posters, as it is an easy method of advertisement. I believe this also gave the poster more of a sense of professionalism about it, fitting in with conventions of these films usually made by very well established companies.