Using a social media app 'Facebook', I asked various people who had watched the documentary and seen the ancillary texts to answer some questions in order to contain audience feedback. The questions asked were:
Do you believe that the documentary contained conventions of a social documentary?
Do you believe the ancillary products and main products linked together closely?
Would you buy the magazine based on the cover, and buy the documentary based on the poster?
What did you like about the documentary or ancillary products?
Following is the feedback I received.
During the course of making this blog, I have used many questionnaires and interviews in order to obtain audience feedback on what could be improved within my products. This is evident in previous blog posts, when I have asked ten people within my target audience whether or not they agree with certain statements. This is good, because it teaches me how to improve the work I have done in order to meet conventions to a higher extent, and it also shows what the target audience expect from something.
I also conducted previous research on my mock-ups of ancillary products, and this helped me to identify what I hadn't included in the mock-ups that I should include within the real thing. This was very helpful, because with aspects like with what appeals to the target audience, it helped me to reach the audience pleasures easily. I also found that this research helped me to get closer with the target audience and find more of an insight with what they think should be involved. This includes things such as a barcode on a magazine mock-up, as this makes the ancillary product seem much more realistic and therefore more audience would be likely to buy it. I have learned that the audience are very likely to give honest feedback over social media rather than over text, as having a screen in front of them means they can be more honest and not have a Hawthorne effect and interviewer desirability. This is when, because of face to face interactions, people are less likely to be honest and more likely to say things they think that the interviewer wants to hear. Therefore, I chose to conduct the bulk of my audience research over social media because it means that people are less likely to be socially awkward or just say what they think what the audience wants them to hear, and I am more likely to get valid responses from my audience.
This feedback has taught me a lot. Firstly, it has helped me to evaluate my overall products- the people who responded to my questions were within my target audience, because they are all within the age group of late teenage years. I have learned that my product was relatable for people of that age group, and without this feedback I wouldn't have known that. I also learned that the ancillary products are of a professional standard, and I know this is from a reliable source because Joe is someone regularly up to date with the latest films coming out and their ancillary products.
Stuart Hall's reception theory applies to this. Reception theories is when producers or directors constructs a text encoded with hidden message or meaning that the producers or directors want to convey across to the audience. I wanted my audience to have their own perception of my ancillary products and main product,
The male versus female response of my products had an interesting difference- the males seemed to care more about the appearance of the ancillary product, and the quality of the work, whereas the female feedback seemed to convey a different attitude- one that said it fitted in with expectations of what they would think would come from a social documentary. This for me was a vast form of reassurance, because although there is amendments to possibly be made, it was also a relief because I know that my work towards my ancillary products and final social documentary were worthwhile and represented their correct genre.
Overall, I have learned a lot from the audience feedback I have over my entire blog- it has helped me improve my products and identify issues that I perhaps would not have noticed myself. It has helped me to recognise the fact I have reached my goal in meeting conventions and target audience pleasures, and the feedback has also provided good experience for me for future media products. Both positive and negative constructive criticism help me to improve my product, helping both me and the target audience.
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