I showed my draft of my documentary poster to a variety of people within my target audience aged around 16-18 in my sixth form. Following is the feedback I received when I asked them the questions:
Do you think you would see something like this in a professional format?
Yes: 7 No: 3
Do you think this is effective in advertising a documentary?
Yes: 8 No: 2
Would you want to see the documentary based on this poster?
Yes: 6 No: 4
Do you think improvements could be made to make it more realistic?
Yes: 3 No: 7
Do you think it reinforces the genre of being a social documentary?
Yes: 9 No: 1
Is the design something easily followed?
Yes: 9 No: 1
Does this make you want to watch the documentary?
Yes: 7 No: 3
This feedback was very helpful, because it helped me to assess what I could change in order for it to fit better with my target audience. When asked, most of the audience said that if there was more things indicating it is a documentary about shopping, such as shopping bags faded into the background, it would be clearer about what it was about. Most of the positive verbal feedback I received was around the focal image being eye catching, and the typography differentiating within the poster. Based on this feedback, I am going to attempt to edit in some more shopping bags and make the genre more apparent.
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